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Vanessa Stoykov is a leading financial services strategist and recognised commentator on business and communications issues facing organisations in local and international markets.
She is CEO and Strategy Director of evolution media, a company she founded in 1999. evolution media, a former BRW Fast 100 company, is considered to be at the forefront of digital innovation in communication for the financial services industry.
Vanessa is also the founder and publisher of evoTV.com.au – the internet TV platform for financial services. Launched in September 2008, evoTV is produced specifically for the internet and has a reach of more than 400,000 high net worth viewers. evoTV has been recognised as one of Australia’s leading digital initiatives in finance and was as a finalist in the ‘Best Financial Services’ category of the Australian Interactive Media Industry Association annual awards for excellence in digital content and services.
After completing a communications degree, majoring in politics and economics, Vanessa started her career as a trade journalist, writing about institutional finance. She left journalism to take up a role at Zurich in business development and marketing.
Following a stint with the Commonwealth Bank in the master trust sector, Vanessa joined EquitiLink (now Aberdeen), where she learnt the value of the brand in the financial services sector. This prompted Vanessa’s decision, at the age of 26, to start an agency that provided creative solutions to the technical finance industry, and evolution media was born.
Vanessa was also a finalist in the 2008 Telstra Young Business Woman of the Year awards. She is married to evolution media’s creative director, Paul Wodrow, and they have three young sons.