Perception is reality

With our experts talking this week about what it takes to undertake a successful transaction, it is worth noting that in the case of valuing a business, perception is reality. What lies beneath that strategy needs to stand up to scrutiny, but the initial perception a potential buyer has is incredibly important. There are many tools and tips that planners can tap into to create the perception of the firm they want to sell.

Believe it or not, your office environment is part of it. Do you have a place to greet clients? Does it give the right impression? Does your office look neat, organised, and most of all successful? Perhaps an image overhaul could help attract not only potential buyers, but new clients. So many times, planners believe that it is not the environment they operate from, but they advice they give. But in the world of charging for advice, looking like you are doing well in your chosen profession can often give clients comfort that they are buying quality.

This also goes for your staff. Are they well presented, and professional in their demeanor? Your staff are the biggest reflection of the culture of your firm, so if your staff do not reflect the image you want to portray for your business, perhaps this is an area that needs some professional development and attention.

Sometimes is really is the little things that make the difference.

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